Its the time of year when many people are busy planning for next year’s homeschooling curriculum and schedule. Many mums are in full swing; pens, notebooks, catalogs, book lists and the like. It can be such fun!
This year, many parents will receive a government bonus (the ‘Rudd money’ – with the express purpose of trying to prevent an economic recession) in early December. The point of my post isn’t to rave about whether or not homeschoolers should take it or not. Rather, I’d like to share a few things written, as only I can, from my own perspective as a former small business owner who aimed to serve the Australian homeschooling community. I’d also like to encourage all Australian to ‘buy Australian’ as much as possible. What good will it do our nation to spend up big on foreign imports – so the money goes back out of our land. How does that really prevent a recession?
Anyway, on to my story. I used to own a small home-based book/curriculum business, called HomeGrownKids. (Who woulda thunk it?) I used to supply books, curriculum and resources that I had used – that I knew a fair bit about…that I could easily talk about with other homeschoolers. I could suggest a variety of resources in case one or the other wasn’t suitable. During this early time, the Australian dollar was at the absolute lowest point in years. The Internet wasn’t all that popular or widespread back then although it was growing. I remember what it was like to meet with another homeschooler and covet some of their homeschool encouragement type books, for they weren’t easy to obtain and were far and few between. No online shopping carts back then! Most homeschoolers were content to order a book and then wait for 3 months while it was shipped over on the boat. Yes, it took a long time but there weren’t too many other viable options. Plus, we learned patience…and learned about interacting with our children rather than just relying upon curriculum. But then, online shopping became easier. More and more businesses started accepting online credit card payments. Whoohoo! It wasn’t long before some customers wanted a resource in a hurry. So I’d order in via air mail. This would cut any profit, for the cost of airmail was crippling…but it was a service that I was providing to my friends- other Aussie homeschoolers.
I would spend hours researching curricula and books…hours on the phone talking to other homeschool mums, offering encouragement, support or ideas. HGK was nowhere near the point of making any money. In fact, it was draining our own pocket! However, we thought that if we could stick with it long enough it would become a valuable service to Aussie homeschoolers.
However, it wasn’t long before I started to notice a disturbing trend. Well, I thought it was disturbing – not sure if everyone agreed with me. I started receiving a few phone calls where people would talk to me about curricula, asking for my opinion. Sometimes this phone call might take me away from the family dinner table or afternoon lessons. These calls rarely took a brief 15 minutes – more like hours! After talking and sharing and then giving the price of the requested books, some people thanked me and hung up. They later went online and ordered those very books from book suppliers in the US!!! Yes, it was a little cheaper ( not that much really) but I still thought it was quite rude. I had done the legwork, the research, the homework. I had talked with the people about the best curriculum to suit their needs and they bought it for a few dollars cheaper!
After awhile I just couldn’t compete. Not that I was trying to per se, but I was give, give, giving of time for people to source a few dollars cheaper elsewhere out of Australia. Some did shop within Australia. They found that A & R or Dymocks were cheaper by a couple of dollars. Sure! But could the bookseller talk about that book from their own experience? Had they used it with several children? I don’t think so. To make HGK prices the same as Dymocks meant that the books cost our family money!! No one can operate like that. Who can compete with Amazon, Book Depository, CBD and all the other giants, especially when our dollar was so low? Unlike the super-stores, HGK couldn’t receive cheaper items because of large orders. We had to pay shipping fees from the US…and then postage fees to the customer. Nowadays there is even GST to add to the mix! Over the Christmas break, my husband and I made the hard but necessary decision to close HomeGrownKids down. The reasons listed above are certainly not the only reasons but they were a contributing factor.
So not only do I love Aussie made products…I love to support local businesses – even if it costs a few dollars more. When I email or call Adnil Press, Chariot Press, Homeschool Heaven, DownUnder Literature, Always Learning Books, Credo Trust or Homeschool Favourites we have a good natter on the phone…we share many things in common…but I know that they aim to scratch my back, so I want to do the same for them. with all the time, effort and money that goes into a local homeschool business (effectively supporting *me*) then surely a few dollars extra won’t break the bank. Can you buy cheaper overseas? Yes! But will you, knowing how much it costs our local Aussie homeschool businesses? (Visit here for more info on Aussie homeschool suppliers)
There are some products I simply can’t source locally, so I look to the Book Depository or other Christian homeschool suppliers- usually only once I’ve exhausted all the locals. Sometimes, I’ll purchase from these larger international stores if it means a large saving…but I always ask myself, “how much is their time/advice/expertise/knowledge worth?”
How about it? Do you think it’s worth buying from a local supplier? Is it worth supporting another homeschool family business- one that exists to serve you? Or will you still purchase from overseas?
I absolutely agree with you Susan! I am even that way when I buy meat. Slightly different scenerio though… I prefer to buy from the good ol’ local butcher, than from Woolies or Coles. Usually they are not much, if at all, dearer, and it helps the local businessman.
For the sake of a few dollars, it is better to ‘prefer others over yourself’… it makes better economic sense to me 😀
http://pearlsoftruth.wordpress.com/
I fully agree with you too. We have bought everything this year from either Adnil press or Fountain Resources. I want to buy from families that have used the programs and can talk with me about them. Being in a town with very few home schoolers, I realize the importance of having other home schooling mothers to talk with and learn from.
Thanks for that post Susan. It is encouraging for us, too as a Home Education resource provider, to have you say all that. We have experienced some of what you have, but on the whole our customers have been very loyal and understanding of not only supporting Australian businesses, but supporting Home Schooling families in business (whatever it may be). This latter point means that our families are strengthened in what we are doing by relieving the stress of providing for them, and helps keep the ‘cash in the kingdom’, so to speak. Who would people choose if they had to call a plumber – the Christian man working hard to provide for his family in the nurture and admonition of the Lord, who perhaps is a bit more expensive, or the godless man who is a few dollars cheaper? We have learned (yes, learned, as we were not always of this mind), to employ and support God’s people, and be willing to be used by him to bless them.
In our years of home education we have benefitted so much from those who had knowledge of the products we were interested in and it is, quite frankly, dishonest to fish for information, steal someone’s time and then not honour them by purchasing elsewhere. It is all a part of the ‘get a bartgain for me’ attitude. Stewardship is more than saving a buck for yourself here and there, it is also about supporting those who seek to live godly lives, and not support huge corporations who don’t care about your family’s journey and curriculum choices. In fact it has been this very hunger for your dollar (and thus cheaper prices) that has caused such a flood of band wagon curricula to hit the market in recent years) – something which newer homeschoolers would not recognise. How many of us admit to wasting money on products purchased cheaper and then found them to be unsuitable. LOL, we all have I’m sure. So in the end, do we really save money by doing that?
II’ve probably said enough, and at the risk of someone thinking that it is all in self interest. But the truth is that the profit margin is slight, but is not the only goal – the opportunity to train your children in business and passing on the mindset of being independent (as opposed to being a lave to someone else mentality). Anyway, I’l stop blabbing now 😀
Joelle´s last blog post..Literary Lessons from the Lord of the Rings Set
I agree with you that if you are going to benefit from the expertise of the vendor, I consider you really are doing wrong to slink off and buy elsewhere. (I have experienced this in work situations myself, and understand the frustration over these time-stealers!)
The flip side however, is that if I am going to pay those extra dollars to purchase at home, I expect a certain level of professionalism in my encounter with the business: those few extra dollars are purchasing the service that should come with buying from a small, local vendor. Without that service, I may as well throw my shopping dollars where it is most convenient.
Linda at Adnil has been the epitome of efficient, and I have been amazed at how quickly any dealings with her have been worked. However, I have encountered other family businesses where the emphasis seems to be much more on the family, than on the business.
I know I may be heading into a controversial area here, but I think if you are going to run a business, you really can’t afford to play the “sorry it’s been days (or weeks!!) to get back to you, but blah, blah, blah, has been happening in the family” card.
If a regular business tried to pull that off, they’d be broke in no time. If the average husband just didn’t show up for work for days at a time because ‘things were happening’, he’d soon be out of a job.
Homeschoolers mostly march to the beat of a different drum, and that’s what makes us such a unique community, but there are some things where you need to fall into step with the broader community, and on the whole, I think business practice is part of that.
So our Susan, I am not disagreeing with you – hey! I have a vested interest in people buying Australian 😉 Our business makes a point of paying the extra dollars to support Australian suppliers in our industry, when we could buy the cheap stuff out of China for a fraction of the price, but I guess I wanted to also make the point that it is a two way street.
ETA (!) I had been trying to send this for ages this morning, and left my computer sit here on this page. Since coming home from the music shop, Joel has posted…
I just want to be CLEAR in my intent (the propensity for blundering has run strong with me lately 🙄 😳 ) that I didn’t know Susan when she was in business, and have not as yet had the pleasure of transacting with Joel. So please, don’t misunderstand my reference to the difficulties I have experienced with homeschool run business with either of those two dear families!!
Joi´s last blog post..Australia; The Lucky Country (Snort!)
Wow, ladies…some great thoughts.
Joi, I don’t think you were heading into controversial ideas at all. I completely agree. In fact, I agree so much that it is also partly the reason that we closed HGK down! I simply couldn’t continue to serve the homeschool community AND my family- it was ending up each day as one or the other. Not good.
So, yes I did make a few blunders with not getting back to people as quickly as I should have. My bad. However, with the suppliers that I most recommend I have never had the sorts of issues that you talk of – but I do know they exist. And you’re right. home based or family based business should NOT mean I should wait longer or tolerate sub standard service.
Yes, it certainly is a two-way street and thanks so much for pointing that out.
Blessings!
Susan
Ah, yes, Joi and Susan, I agree also about the customer service aspect and showing respect to your customers by responding promptly. I was taught (a long time ago) that ‘customer service is the competative edge’. Something to ponder.
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Joelle´s last blog post..Literary Lessons from the Lord of the Rings Set
Hi Susan
You and I have had this stance for a long time…good on you for posting it again.
Bless you
Lisa
Hi there,
Thanks for the reminder.
Although the US dollar crunch does not affect me, I will say that I have a new appreciation for vendors since I have become one myself.
Downunder Literature was started because I saw the need for Home Grown resources. We took risks in publishing The Wonderland of Nature and Our Sunburnt Country but I felt strongly that these books should be available to the homeschool community. I know this might sound super spiritual but we see this business as a ministry/hobby and if we aren’t loosing money we will continue.
I have found that the Australian homeschool community to be very supportive. I have often received eencouraging emails and thanks. aussiehomeschool.com has been very good to us also.
Smiles Michelle
Michelle
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